Crystal Pool, located in Bellingham, MA, is the area’s largest store of its kind dedicated solely to pools & spas and everything that goes along with them. A family-owned business with over 7,000 square feet and 1,000’s of items, who pride themselves on being “The Pool Store That’s All About Fun!”
We have been updating Crystal Pool’s branding over the past couple years and their existing website was due for a complete redesign. The existing site was outdated, cluttered and tough to navigate. Our goal was to bring in large, bright imagery that spoke to their “fun” brand. We created an easy-to-navigate site that still provides key information for customers. Clients can easily pay their service invoices through the site, streamlining the entire process from store to service calls.